Manufacturing Slumps as Services Boom in US, Europe

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The current landscape of developed economies reveals a striking dichotomy between manufacturing and services, signifying a dual narrative that continues to evolveOn December 16, S&P Global disclosed troubling data indicating that U.Smanufacturing activity is experiencing further contractionThe manufacturing Purchasing Managers' Index (PMI) for December plunged to 48.3, down from 49.7 in November, marking its descent into a contraction zone akin to levels not observed since May 2020. In juxtaposition, the service sector exhibits buoyancy, with the service PMI soaring to 58.5, a notable increase from November's 56.1, thereby reaching heights unseen since October 2021. This contrasting performance is not isolated to the United States; similar trends are evident in the Eurozone and the United Kingdom, where manufacturing and services present a "fire and ice" situation.

Li Huihui, a professor of management practice at EM Lyon Business School, provided insights into the phenomenon, articulating that the stagnation in manufacturing and the flourishing of services reflect two significant trends: the structural imbalance in the post-pandemic economy and a global reshuffling of supply chains

Firstly, she notes the rebounding service sector, which is undergoing a post-pandemic compensatory effectAfter being suppressed during periods of lockdowns, service consumption has surged following economic reopenings, particularly in high-income nations, where consumer preferences are swiftly reverting to services amid tepid recovery in manufacturingFurthermore, challenges such as instability in global supply chains, rising costs, and lackluster demand are stifling the manufacturing sectorEmerging markets are gradually capturing a greater share of industrial goods markets, causing continued declines in orders for U.Sand European manufacturing sectorsCompounding the situation, low returns on manufacturing investments cause financial resources to gravitate towards digital services and artificial intelligence, further restraining recovery in manufacturing.

Despite the contrasting trajectories, the path to recovery is fraught with challenges

Zhao Xueqing, a senior researcher at the Bank of China Institute, remarked that PMI data underscores a volatile recovery pattern in global manufacturing coupled with steady service sector growthAlthough lower interest rates may bolster the stability of services, weak economic prospects and sluggish exports, particularly under anticipated protectionist policies, are hampering manufacturing, leading to diminishing factory output and order growthThe uncertainty looming over these sectors raises pivotal questions: can the resilience of the service sector sustain itself? And when will the beleaguered manufacturing industry escape its quagmire?

The divergence between manufacturing and services has sharply intensified the narrative surrounding the resilience of the U.SeconomyAlthough it holds steady, the contrast deepens as this robustness coexists with the ongoing decline in manufacturing, which has fallen deeper into contraction territory

S&P Global's data affirms that the December manufacturing PMI has diminished, while service PMI hit its highest growth rate since October 2021, revealing the fractured nature of the economic recovery.

In the Eurozone, the picture is similarly bleak for manufacturing, with the December manufacturing PMI stabilizing at 45.2 while the service PMI climbed from 49.5 to 51.4. This persistent decline in manufacturing, which has endured for 21 consecutive months, now weighs heavily on economic activity, with December reflecting the largest decrease in a yearAlthough there was a minor recovery in service PMI after a brief contraction in November, it was insufficient to offset the downturn in manufacturing, with the overall economic activity lingering in negative growth territory reflected by a composite PMI of 49.5.

From a regional perspective, both Germany and France, the Eurozone's leading economies, are also facing contraction in economic activity

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In Germany, the service PMI for December was marked at 51, while the manufacturing PMI plummeted to 42.5, indicating significant distressAlthough there was a slight uptick in overall PMI to 47.8, it remains well below the 50 threshold that indicates growthThe downturn in manufacturing, primarily attributed to a steep decline in new orders and weakened demand from both domestic and international markets, is alarmingCyrus de la Rubia, chief economist at Hamburg Commercial Bank, pointed out rising input prices within the service sector, noting that the price hikes have escalated to the highest levels since AprilThis defiance of typical economic principles, where slowing growth generally results in less inflation, raises questions about the traditional economic dynamics.

French manufacturing faces similar challenges, with the manufacturing PMI hitting a 55-month low of 41.9 in December, while the service PMI was reported at 48.2, revealing a slight moderation in contraction

Tariq Kamal Chaudhry, an economist at Hamburg Commercial Bank, elaborated on the struggles looming for French manufacturing in 2024, which is anticipated to be an exceedingly tough year with consistent production declines due to a lack of domestic and international orders—catalyzed by political instability and weakened demand across the continent.

The trend continues in the UK, where December marked the second consecutive month of declining manufacturing output, with the PMI resting at 47.3. However, services exhibited modest growth, inching up from November's lows to a preliminary PMI of 51.4. Chris Williamson, chief business economist at S&P Global Market Intelligence, provided an assessment, observing that the UK economy has circumvented recessionary territory, yet the persistent challenges of stubborn inflation render discussions of interest rate cuts premature.

Turning to the European context, the pressures on manufacturing appear more pronounced than in the U.S

Li Huihui emphasized this divergence, citing both external market conditions and internal structural dilemmas plaguing European manufacturing, which continues to lag behind U.Srecovery levelsThis lag is exacerbated by Europe’s heavy reliance on imported energy—particularly detrimental for Germany's heavy industry since the onset of risen energy costs in 2022. Furthermore, unlike the more agile monetary policy adjustments by the Federal Reserve, the European Central Bank (ECB) has been less flexible, providing inadequate stimulus in terms of financing support for manufacturingRapidly eroding global demand and escalating trade tensions have further contracted external market availability for European manufacturing.

Looking ahead, the ECB faces heightened pressure to lower interest rates significantly more than the FedWith inflationary pressures in the Eurozone showing signs of easing against the backdrop of increased risks to both manufacturing and the overall economy, promptly aggressive interest rate cuts become imperative

If the ECB adopts a sluggish policy approach, the risk of recession in Europe could heighten further.

Recent forecasts from the German central bank predict minimal growth for 2024, projecting a contraction in GDP of 0.2% rather than growth, reflecting a significant downward revision from earlier estimationsSimilarly, the French central bank has tempered domestic growth expectations as political turmoil undermines confidence among households and enterprises.

The economic picture in the UK also grows bleaker, with data indicating a contraction of 0.1% for GDP in October, which breaks a two-month streak of declines recorded since the beginning of the pandemic, reinforcing the notion that the economic challenges are far from over.

The prolonged divergence between both sectors may not sustain in the long run, despite the ongoing vibrance in services and persistent struggle in manufacturing

Li Huihui theorized that such discrepancies in performance are unlikely to endure, suggesting that the lull in manufacturing might display signs of recovery in the first half of 2024. As the compensatory effects of services wane, a gradual convergence towards relative economic balance is expected.

The mutual interdependence between the two sectors further reinforces this expectationA slowdown in manufacturing could influence service sector performance, as reduced employment opportunities and stagnant wage growth would inevitably curb consumer demand in servicesAdditionally, the ongoing pain of reshaping supply chains and global industrial transitions, coupled with the rise of protectionist trade policies, may enhance short-term disruption in manufacturing while presenting opportunities for new supply chain developments in regions such as Southeast AsiaMonetary policy divergences between the Fed and the ECB may further dictate recovery speeds; the Eurozone stands to benefit from potentially bolder easing strategies.


The impacts of tariffs must also be monitored closely moving forward

If elevated tariffs are implemented, this could induce a cascade of effects on economies across the U.S., UK, and EurozoneInitially, the U.Smanufacturing sector may benefit in the short term, indicating some protection and lifting domestic orders and PMIsHowever, the resulting increase in import costs may incur inflationary pressures, thus compromising consumer purchasing power and corporate profitsAdditionally, being a surplus economy, Europe heavily relies on exports in sectors such as automotive and machineryAny intensification of tariff pressure would likely result in profound contractions in European manufacturing PMIs and stark challenges for economic growth.

Moreover, Zhao Xueqing elaborated on the implications of policies advocating for high tariffs, minimal regulation, and low taxation in the U.S., positing that these may lead to compounded economic repercussionsA downward trajectory in U.S

growth rates may ensue in 2025, as high tariffs, retaliatory trade measures, and inflationary pressures hinder the economic milieuThe operational burden from tariffs could significantly reverberate through to consumers, amplifying their expenditure pressures while potentially stifling private consumption ratesReflections from the National Retail Federation (NRF) suggest consumers could face losses of up to $78 billion annually in purchasing capacity under new tariff proposals.

Additional concerns emerge regarding a possible deceleration in U.Sfiscal expansion, alongside the expulsion of undocumented immigrantsThe latter could precipitate labor shortages in industries reliant on low-wage labor such as agriculture and hospitality, ultimately dampening economic activity and aggravating inflationary pressures.

On the monetary policy front, Zhao anticipates risks of re-inflation potentially facing the Fed, contemplating a measured approach to interest rate reductions moving forward

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